About Richard Byers

I have over 20 years experience as a marketing leader with the Brick. Designing and executing marketing campaigns that increased annual sales for the company from 600 million to 1.3 billion.

I am currently working as an independent consultant with small and medium sized businesses to help them develop programs that will bring in additional revenue to ensure their ongoing profitability. I have access to an extensive network of marketing and business expertise that we can call upon to provide anything that is required to grow your business. I can assist you with every aspect of marketing from branding to campaign design and execution including website development.  Putting forth a professional appearance is essential in the current competitive market place. 

No need for a high dollar advertising agency or in house staff.  Even small to medium sized businesses can now access the marketing materials they have thought were out of reach or too expensive.

Every program will be customized to suit your business, so you only pay for what you really need.

I can help you make decisions on the best way to reach your customers.  No more wasted effort, no more wasted dollars!

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Services

Brand development

Your brand is more than your company’s logo;  it is the personality of your business.  Developing your brand can be as simple as a single mission statement to an in depth study of what you do and how you do it.

 Knowing and being true to your brand is a basis requirement of developing any advertising message.

Key customer identification

Of all the customers you have, a small group makes you the most money.  Identifying those customers will make it easier to bring in more business with more profit. 

Any marketing activities you undertake should focus on your key customer groups.

Campaign development & Budgeting

Knowing how you are going to reach new customers and how much it is going to cost makes making solid business decisions easier.  Advertising can be expensive; it makes good sense to carefully plan how and when you are going to spend you marketing dollars.

Media selection

The secret to a great campaign is picking the right media.  You need the media you pay for reach the right customers in the right numbers to maximize response to your campaign. An error in media selection will certainly lead to an unsuccessful campaign.

Website development and search engine optimization

In today’s electronic times one of the keys to successful business is the presentation they make on the web.  Everyone shopping for anything goes to the web first.  I am associated with one of Canada’s leading developers that can build a great site that people will see.  It may be all you need to bring in new customers.